Remember that the purpose of performing a SWOT is to reveal positive forces that work together and potential problems that need to be recognized and possibly addressed. What are the elements of a SWOT analysis?Ī SWOT analysis focuses on Strengths, Weaknesses, Opportunities, and Threats. SWOT also offers a simple way of communicating about your initiative or program and an excellent way to organize information you've gathered from studies or surveys. A new opportunity might open wider avenues, while a new threat could close a path that once existed. If you are at a juncture or turning point, an inventory of your strengths and weaknesses can reveal priorities as well as possibilities. Identifying your opportunities for success in context of threats to success can clarify directions and choices.
Make decisions about the best path for your initiative.Explore possibilities for new efforts or solutions to problems.When do you use SWOT?Ī SWOT analysis can offer helpful perspectives at any stage of an effort. Compare it with other assessment tools in the Community Tool Box to determine if this is the right approach for your situation. The strengths of this method are its simplicity and application to a variety of levels of operation. SWOT is not the only assessment technique you can use. The SWOT method was originally developed for business and industry, but it is equally useful in the work of community health and development, education, and even for personal growth. Developing a fuller awareness of the situation helps with both strategic planning and decision-making. A SWOT analysis guides you to identify your organization’s strengths and weaknesses (S-W), as well as broader opportunities and threats (O-T).
SWOT stands for: Strength, Weakness, Opportunity, Threat. What is a SWOT analysis and why should you use one? SWOT provides a tool to explore both internal and external factors that may influence your work.
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If you know how to take stock of the strengths, weaknesses, opportunities, and threats, you are more likely to plan and act effectively. Learn how to conduct a SWOT Analysis to identify situational strengths and weaknesses, as well as opportunities and threats.Ĭhange is an inevitable part of community organizing.
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